Goli Silks - Design Dawat
Goli Silks - Re-Branding of a Legacy Brand.
Goli Silks, A 100 Years Old Young Brand.
Restructuring Brand Strategy, Re-Positioning, Image Perception, Brand Identity, Stationery, Packaging, Environment Graphics, and Signage.
Goli Silks is a 100+ years old legendary brand based in Vijayawada, Andhra Pradesh. Brand has lost that charm, became old & losing the business. Design Dawat took up the challenge & taken the exercise to get that grandeur into the Brand. We have created a new strategy & positioning to appeal to the younger generation. Changed Brand Identity look & feel. Now younger generations connecting to the brand & successfully getting the numbers.
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