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NEUMEX BRAND STRATEGY BY DESIGN DAWAT

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   Neumex - New Gen New Perception. Brand Strategy, Image Perception, Positioning, Name, Identity & Packaging. Project Dt: 2016 Neumex's Brand Strategy targets the young generation with a youthful appeal. Design Dawat has built this product brand from scratch. We embarked on a journey to create this distinctive & effective brand in 2016, focusing on redefining brand strategy, image perception, positioning, name, identity, and packaging. Through extensive research and strategic thinking, Design Dawat crafted a brand strategy that resonated with the young generation. Neumex Tyres and Tubes now exudes a youthful appeal, capturing the target market's attention. Our comprehensive approach laid the foundation for Neumex to thrive and leave a lasting impression on the market. We helped them redefine the automotive landscape with their fresh perspective and cutting-edge products.
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DESIGN DAWAT - APOLLO NEWSLETTER

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   NEWSLETTER DESIGN
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AMBATY SILKS - 360 BRANDING

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  AMBATY SILKS - 360 BRANDING
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Goli Silks - Design Dawat

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Goli Silks - Re-Branding of a Legacy Brand. Goli Silks, A 100 Years Old Young Brand. Restructuring Brand Strategy, Re-Positioning, Image Perception, Brand Identity, Stationery, Packaging, Environment Graphics, and Signage . Goli Silks is a 100+ years old legendary brand based in Vijayawada, Andhra Pradesh. Brand has lost that charm, became old & losing the business. Design Dawat took up the challenge & taken the exercise to get that grandeur into the Brand. We have created a new strategy & positioning to appeal to the younger generation. Changed Brand Identity look & feel. Now younger generations connecting to the brand & successfully getting the numbers.
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Meena Bazar Hyderabad - Design Dawat

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Meena Bazar, Hyderabad – Rebirth of a Brand with Legacy.  Restructuring Brand Strategy, Re-Positioning, Image Perception, Brand Identity, Stationery, Packaging, Environment Graphics, Signage, Launch Campaign, and Continuation Campaign. Meena Bazar, Hyderabad is a 50 years old Brand in the Retail women's ethnic wear segment. We had an opportunity to work on the strategizing & Rebrand of this great iconic Brand. Problem: Ageing of the Brand, Changed Customer Buying Behaviour / Expectations, Image of the Brand & Store Placement made “Meena Bazar” look very old & segment changed to “B-”, earlier it use to enjoy A++ segment Brand Value in Hyderabad. Lost its glory to be a Premium Brand down the line, though has the best products than the premium competitors. Base & Solution: Understanding TG-Demography & Psychography, Competition, Market Dynamics, and Product Line & created a totally new Brand Strategy with clear “Brand Image Perception“. According to New Brand
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