Design Dawat

  AMBATY SILKS - 360 BRANDING

Goli Silks - Re-Branding of a Legacy Brand. Goli Silks, A 100 Years Old Young Brand. Restructuring Brand Strategy, Re-Positioning, Image Perception, Brand Identity, Stationery, Packaging, Environment Graphics, and Signage . Goli Silks is a 100+ years old legendary brand based in Vijayawada, Andhra Pradesh. Brand has lost that charm, became old & losing the business. Design Dawat took up the challenge & taken the exercise to get that grandeur into the Brand. We have created a new strategy & positioning to appeal to the younger generation. Changed Brand Identity look & feel. Now younger generations connecting to the brand & successfully getting the numbers.

Meena Bazar, Hyderabad – Rebirth of a Brand with Legacy.  Restructuring Brand Strategy, Re-Positioning, Image Perception, Brand Identity, Stationery, Packaging, Environment Graphics, Signage, Launch Campaign, and Continuation Campaign. Meena Bazar, Hyderabad is a 50 years old Brand in the Retail women's ethnic wear segment. We had an opportunity to work on the strategizing & Rebrand of this great iconic Brand. Problem: Ageing of the Brand, Changed Customer Buying Behaviour / Expectations, Image of the Brand & Store Placement made “Meena Bazar” look very old & segment changed to “B-”, earlier it use to enjoy A++ segment Brand Value in Hyderabad. Lost its glory to be a Premium Brand down the line, though has the best products than the premium competitors. Base & Solution: Understanding TG-Demography & Psychography, Competition, Market Dynamics, and Product Line & created a totally new Brand Strategy with clear “Brand Image Perception“. According to New Brand

  9 Yards -  Rich Culture & History of Bharatavarsha. Brand Strategy, Positioning, Image Perception, Brand Identity, Stationery, Packaging, Environment Graphics, Signage, Launch Campaign, and Continuation Campaign.  Project Dt: Feb-2021 The Brand image perception is built on the prosperous traditions & cultures of Bharatavarsha. 9 Yards is the saree length worn by women for ages in the Indian continent. The brand identity reflects the true soul of the Brand. All the graphics symbolizes the Brand image perception.